OVERVIEW

Astria Learning is an education-technology company committed to expanding access to quality learning experiences. We are looking for a proactive, detail-oriented Public Relations and Marketing Officer to join our Marketing team based in Malawi. In this role, you will develop and execute integrated marketing and PR strategies that strengthen our brand, engage our audiences, and drive measurable growth across digital and offline channels.

Reports To: Senior Marketing Manager / Regional Director

KEY RESPONSIBILITIES

1. Campaign Development & Execution

• Plan, develop, and implement marketing campaigns across digital, print, email, social media, and event channels.
• Coordinate with designers, content creators, and vendors to ensure timely delivery of campaign assets.
• Support localization and personalization efforts tailored to specific markets or audience segments.

2. Content Creation & Asset Management

• Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media platforms.
• Develop compelling email copy and campaign templates aligned with brand voice and marketing objectives.
• Collaborate with design and video teams to produce visually engaging marketing materials.

3. Market Research & Competitive Analysis

• Conduct ongoing research on customer segments, market trends, and competitor strategies.
• Gather and analyze data to inform campaign development, product positioning, and messaging.
• Generate insights to guide content strategy, pricing models, and lead generation approaches.

4. Brand Management & Messaging Consistency

• Ensure consistency of tone, messaging, and visual identity across all platforms and channels.
• Maintain and apply brand guidelines across all marketing collateral and campaigns.
• Support initiatives to strengthen brand positioning in new and existing markets.

5. Performance Tracking, Reporting & Optimization

• Monitor and report on campaign KPIs (e.g., CTR, CPC, engagement rate, lead quality).
• Use tools such as Google Analytics, Meta Ads Manager, and CRM platforms to evaluate performance.
• Support A/B testing, ROI analysis, and data-driven campaign adjustments.

6. Offline Events & Materials

• Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
• Assist with event promotion, logistics coordination, and post-event lead follow-up.
• Ensure all offline materials align with brand standards and campaign messaging.

7. Public Relations & Media Engagement

• Manage PR strategy to raise Astria Learning's profile across the global education, technology, and investment landscapes.
• Write and distribute press releases, secure media coverage, and build relationships with journalists and relevant publications.
• Position company executives as thought leaders through contributed articles, podcast appearances, and event participation.

8. Cross-Functional & Additional Responsibilities

• Contribute to projects with admissions, academic, or product teams as needed.
• Support internal communications and employee branding initiatives.
• Participate in team meetings and brainstorming sessions.
• Submit performance reports on a regular basis using KPI frameworks and templates provided by the company.
• Perform other related duties as directed by the Senior Marketing Manager or Regional Director.

KEY REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of relevant experience in marketing or communications.
• 2+ years of experience in public relations and corporate branding.
• Hands-on experience with CRM, email marketing, or digital advertising tools (e.g., HubSpot, Mailchimp, Google Ads, Meta Ads).
• Strong writing and editing skills with a keen eye for detail.
• Proficiency in Microsoft Office and marketing tools such as Canva, WordPress, or Adobe Creative Suite.
• Working knowledge of SEO, content strategy, and digital marketing metrics.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong organizational and interpersonal communication skills.
• Analytical, results-oriented mindset with a creative and proactive approach.

DELIVERABLES AND REPORTING

• Contractor shall submit performance reports on a monthly/quarterly/annual basis.
• KPIs and reporting templates will be provided by the Company.
• All reports must be submitted by the deadlines set by HR or the Operations Team.

HOW TO APPLY

To apply for this job, please visit: https://apply.astrialearning.com/jobs/public-relations-and-marketing-officer-malawi

Application Deadline: 31st August 2026