POSITION: DIGITAL MARKETING OFFICER

Job Type/Location: Full Time, Malawi

Recruiting Organisation: UNICAF

Unicaf is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility.

Key Responsibilities:

Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Malawian audience

Paid Campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms

Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience

Performance Analysis: Analyse and report on social media performance

Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging

Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective

Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement

Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand's reach

Qualifications and Experience:

Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role

Excellent written and verbal communication skills in English

Bachelor's degree in Marketing, Communications, or a related field is preferred

Experience with digital media advertising and analytics tools

Ability to manage multiple projects independently

Ability to handle multiple assignments and meet established deadlines with high attention to detail

Strong organisational and time-management skills

Interested persons who meet the required qualifications should send their CV and a brief cover letter to:

Email: digitalmarketing@unicaf.org

Subject Line: "Digital Marketing Officer"

Only shortlisted candidates will be contacted.