Organisation: Coca-Cola Beverages Africa

Position: Country Lead: Sales Capability

Location: Lilongwe, Malawi

Employment Type: Permanent

Job Category: Commercial – Sales and Marketing

Reference Number: CCB260716-4

Application Deadline: 31st July 2026

JOB DESCRIPTION

As Country Lead for Sales Capability, the role is responsible for building strong commercial capabilities across the organisation by conducting detailed needs analyses and driving the standardisation of processes and tools. It involves designing and implementing effective sales training and development programs tailored to local market requirements, while closely monitoring performance and delivering clear, actionable reporting. The role ensures the adoption of best practices to enhance sales effectiveness and embeds robust succession planning to develop future talent and sustain long-term capability growth.

KEY DUTIES & RESPONSIBILITIES

• Standardized Sales Excellence: Ensure that all sales teams operate using standardized best practices to drive consistency and efficiency across the market.
• Improved Sales Performance: Monitor, evaluate, and improve sales capabilities, resulting in measurable increases in sales productivity and overall performance.
• Effective Sales Team Training: Develop and implement robust training programs, leading to a highly skilled sales force capable of achieving sales goals.
• Talent Retention and Leadership Pipeline: Establish a well-maintained succession pipeline, developing future leaders to ensure business continuity.
• Data-Driven Decision-Making: Utilize performance metrics and analysis to continuously refine sales capability tactics and drive revenue growth.

SKILLS, EXPERIENCE & EDUCATION

Education

• Bachelor's degree in Marketing, Business, or a related/relevant field.
• Postgraduate qualification would be advantageous.

Experience

• 5-10 years experience in sales field management and a strong understanding of capability development within an FMCG environment.
• Prior experience in training sales teams and implementing development programs.
• Demonstrated success in managing and improving performance metrics within a sales environment.

Skills

• Strong capability in creating and executing sales capability tactics and plans that align with long-term business goals.
• Expertise in designing and delivering effective sales training programs.
• Strong analytical skills with the ability to interpret performance data to guide decision-making.
• Ability to engage and align with multiple stakeholders across various business functions.
• Skilled in leading organizational change, fostering innovation, and creating a culture of continuous improvement.
• Excellent interpersonal and communication skills to influence and lead across all levels of the business.

HOW TO APPLY

To apply for this job, please visit:

ccba.erecruit.co